Tim Cook, the CEO of one of the biggest companies in the US, has urged the governments around the world to start a public information campaign to fight the scourge of fake news that’s spreading like wildfire and, as he said, is killing people’s minds.
In an interview for the Daily Telegraph, Tim Cook said that the increase in fake news is happening as a result of unscrupulous enterprises, determined to attract online readers at any cost.
“We are going through this period of time right here where unfortunately some of the people that are winning are the people that spend their time trying to get the most clicks, not tell the most truth,” Cook said. “It’s killing people’s minds in a way.”
This epidemic of fake news, he stressed out, represents a huge problem in most parts of the world and demands a joint effort from the governments and tech companies.
Apple’s boss calls for a campaign similar to the campaigns that changed people’s attitudes on the environment, campaigns which will educate the public on the threat posed by fabricated online stories.
“It has to be ingrained in the schools, it has to be ingrained in the public,” said Mr Cook. “There has to be a massive campaign. We have to think through every demographic.”